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Knowing what your ideal customer would expect can give you more meaningful insights about your marketing strategy. It will help you create a focused approach towards the demographic your company sells to. Step – Audit Audit your social media if your company already has one. Examine it properly to see what works and what doesn’t. Think about whether your business is using the right social media platform for your company. Step – Review the customer interaction Building on the audit, make it a point to review the customer interaction with your business.

What are the posts which garner positive interactions? What are the posts that get negative responses Photo Editing Services  from the customers? Scope out your competitors as well. See what is it about their social media marketing strategy which works well. You should also look at what doesn’t work out well for them. Don’t be hesitant about checking out high profile brands and how they approach their social media marketing strategy. Step – Choose the right platform Now comes the time to choose the right platform. The two steps above should give you a good picture of which social media platforms you should target.



Social media marketing campaign results vary a lot when the right avenue is used by a business for their online presence. For instance a B B business would fare better on LinkedIn rather than Instagram. Step – Plan for the content and outline Make a plan for the content and outline what kind of content you will use. There are several types of media like infographics, videos, user generated content and written content. You need to create the right mix of all these to create engaging content for the customers.