Keywords are just one single ranking

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I never thought I’d see the day when an SEO survey found one thing everybody could agree with, but here it is: 70% of enterprise marketers believe having correct titles and meta descriptions is a key priority, while the other 30% of respondents said it was either important or very important. That’s 100% of respondents agreeing that having correct title tags and meta descriptions is important. Zero respondents selected “neutral” or “not a major priority.” Hours invested. Writing title tags and meta descriptions remains a significant time investment for enterprise marketers.

Every week: 50% invest 4-6 hours. 30% invest 7-9 hours. 20% invest 1-3 hours. Title Meta Descriptions DB to Data Priority About this research. It is a combination of an analysis of 10,000 keywords across various major verticals (including finance, retail, travel, insurance) and a survey of 300 enterprise marketers. Both were conducted this month. But. Correlation is not causation.  signal and may or may not be the reason why some webpages appear in the top 5 positions of Google. However, there are simple and cost-effective actions you can pursue to tackle common hurdles in resource-constrained enterprise organizations.



Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps. Jessica Bowman, an enterprise SEO consultant, and Sara Resnick, global head of organic growth at Shutterstock, shared 30 valuable tips and actionable techniques you can immediately implement at SMX Advanced. 1. Differentiate yourself when using AI When using AI for content, add unique facts, data, and expertise your brand possesses rather than letting the AI recycle the same generic information – which it may also offer to your rivals. 2. Use AI as your content intern Treat AI like an intern gathering basic information.