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Companies should measure NPS results over time, both overall and with a breakdown of scores in each category, to assess churn risk and other potential issues. The ideal scenario is to increase the number of supporters and decrease the number of opponents, but you should also measure how your segments change over time. An increase in the number of critics is a clear red flag, but also be aware of your reactivity. If there are fewer promoters and fewer passives, this could mean less satisfied customers and the risk of becoming detractors or switching to another brand.
If the number of detractors decreases and the number of passives increases, it may mean that customers are more satisfied with your product, but they are still not completely satisfied enough to promote you. Sudden changes in the number of supporters or opponents is a clear sign, but also be wary of passive respondents who may go to either end of the spectrum. Determine Your Net Promoter Score Now that you’re ready to learn from your customers and engage them through customer loyalty programs and social media, it’s time to start asking questions. You can use the survey tool to ask your customers the question How likely are you to recommend us to a friend on a scale of to ? We also recommend keeping the form open so customers can comment on why they gave their answers so you can analyze the quantitative and qualitative results.

Customer Service Metrics What is Customer Experience? (And why it’s so important) Understand customer experience and why it’s so important to your business’s success. By: Journey Map Template Customer Journey Map Template Use this free customer journey map template to outline your company's customer journey and experience. Visit Now Service Agents Provide a Good Customer Experience Updated: Posted by: Assume that company and company sell the same product at the same price. However, the company consistently delivers a superior customer experience, while the company does not. Which of these two companies would you rather patronize? The answer is clear.
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