dedicated offers, forms, pop-ups, promotions

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ts goal is, of course, to increase the effectiveness of campaigns - either by supporting paid campaigns on Facebook, Google and other systems, or by instantly sending the acquired contact to the appropriate department. Marketing automation allows you to create both simple scenarios, such as transferring a contact from a Facebook campaign to the sales department, as well as advanced customer paths, starting from gaining his attention to making a purchase.


Marketing automation systems collect data about users visiting your website, thanks to which America Cell Phone Number List they can identify potential customers and create offers dedicated to them in various forms (personalized e-mail, pop-up, message on the website). In fact, we are only limited by our imagination and the capabilities of the selected marketing automation system. The most important functions of marketing automation What are the basic functions of marketing automation?





Monitoring and analyzing the behavior of recipients visiting your website; Segmentation of potential customers (division into groups), e.g. according to interests, demographic data, number of opened e-mails, clicked products; Creating based on the obtained data; Creating and sending newsletters and previously prepared automatic e-mails (see the diagram above); Creating mailing lists and customer databases; Monitoring email recipients (e.g. who clicks, who opens, who unsubscribes); Control of the lead journey - from acquisition, through sending to the appropriate department, to reminders for marketing departments; Thanks to marketing automation, you can improve every marketing area in your company - speed up contact processing time or find new ways to reach customers.