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Definition of Design Thinking Design Thinking Design thinking was popularized by the global design company IDEO in the 1990s , and was inspired by the ideas and methodologies of designers. It is a methodology that allows teams from various fields to collaborate to innovate by combining user needs, technical feasibility, and economic feasibility. According to IDEO's Tim Brown's definition of Design Thinking, design thinking is transforming what is technically feasible and feasible business strategies into customer value and market opportunities . This can be said to be a training method that explores ways to meet people's needs by referring to the designer's sensitivity. User-centric mindset Design thinking is a 'user-centered way of thinking' that solves problems from a customer-centric perspective and creates optimal effects through observation and empathy . This means prioritizing the user’s experience and needs at every stage of problem solving and product/service design.
This user-centric mindset can help you develop better products and services and gain a competitive edge in the market. Many Cambodia Phone Number Data global companies such as Apple, IBM, Microsoft, Nike, and Samsung are using this methodology to innovate products and services. There are quite a variety of theories that embody the concept of the design thinking process, but the most widely spread model is the model of d.school at Stanford University in the United States (empathy, problem definition, idea, prototype, execution & evaluation, a total of 5 models) It consists of a process of steps). Let's take a brief look at this method. Design Thinking 5 Steps A brief summary of the design thinking process structured by d.school is as follows. 1. observations, interviews, or direct experiences to understand users’ needs and experiences. It is important to look at and understand the problem from the user's perspective.
Definition Define the problem based on the information obtained in the empathy stage and select key tasks to be solved. The problem must be set to reflect the user's perspective and needs. 3. Ideate This is the stage where various ideas are discovered and various ways to solve the problem are considered.Be open-minded, accept all ideas, and explore innovative ideas. 4. Prototype creation (Prototype) Experience failure quickly and find solutions. Create simple prototypes to bring your ideas to life. Experiment quickly and collect feedback from users to improve your prototype. 5. Test Test the created prototype with users and collect user feedback to improve the prototype. This process is repeated to ultimately find the solution that best suits the user. At this time, the five-step process is not a logical one-way sequence, but is closer to an organically intertwined structure .
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發表於 2024-3-6 11:19:15