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tags and meta descriptions A title tag appears in the search engine result below the URL but above the meta description. exemple de meta title The title tag is a ranking factor and also provides users viewing the results page with information about the content on your page. These users look at the title tag to determine if your content matches their search query. Therefore, a strong title tag that contains important keywords can drive clicks and traffic. Meta descriptions, on the other hand, do not contribute to ranking. However, they can improve user experience and click-through rate (CTR).

Meta description examples Even though Azerbaijan WhatsApp Number Google rewrites meta descriptions more than 70% of the time , it is still important to write them for each web page. Google rewrites meta descriptions for many reasons, including updating them based on search intent. So while it can be frustrating to see your meta descriptions rewritten in the SERPs, it's usually for the best! You can use the Site Audit tool to check for issues with these elements, such as duplicate or missing meta descriptions. Site audit, issues Write unique and optimized content Content reigns supreme in the world of SEO.




Google's sole job is to provide Internet users with exactly what they are looking for. The search engine therefore gives priority to relevant, useful and optimized content that meets the needs of Internet users as completely as possible. What is optimized content? It’s content that balances authoritative text, supported by keyword research. Your content should also be unique. This not only allows you to stand out from the competition, but also prevents accidental plagiarism, which could negatively impact the reliability of your site and earn you a manual penalty .