Acquisition Cost per Customer

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For example, a university creates a strategy to publicize its selection process and all the expenses involved with that action will be analyzed and compared with the value obtained from the enrollment of new students. Thus, it will be possible to calculate how much value that strategy generated for the institution. The formula to get it out is: ROI = Result obtained – value invested / value invested Acquisition cost per student In other businesses, this type of metric is known as Acquisition Cost per Customer. Since we are talking about an Educational Institution, what we need to discover is how much money was invested to attract the student.


To make this calculation, you must consider all the Marketing USA WhatsApp Number Data expenses and those of the commercial team if any of your, during a certain period of time, and compare it with the number of new students acquired during that same period. The formula is: Acquisition cost per Student = Expenses + investment in marketing and sales / Number of new clients in a given period. Average bill If your institution is private, it is important to discover how much income each student generates.





If this value is very low, it may mean that the monthly payment needs to be readjusted or that some expenses must be reduced. The formula is: Average monthly invoice = Monthly income / number of clients per month Value of the student's life time This metric allows you to calculate how much money each student will generate for your, taking into account the time they will likely be enrolled. In addition to offering greater predibility, this calculation also allows, when compared with the Acquisition Cost per Student, to indicate whether your institution is financially sustainable.