Comparison. Set expetions for the conversion process action if they know whats coming next. If theyve never worked with your company before this can help put them at least and potentially help prevent them from contacting your customer support prematurely or unnecessarily. For an ecommerce account this might seem a little strange. Add a product to cart check out it shows up at your door right Not quite. How long will it take for you to package the product and get it in the mail How long will it take once its there Do you need to have someone ready to sign for the product or can it be dropped off at a door increase conversion rates communicate conversion path .
Example from zok Source For lead generation this is even more important. Once a prospect fills out a form how long will it be before they hear from you In what format will they hear from you phone call email calendar invite Do Laos Phone Number Datathey need to have anything prepped for that point of contact and what are the steps after that touch point When customers know what to expect its easier for them to visualize working with you making it more likely for them to convert. Include multiple ways for users to convert The conversion action you use will have a great impact on your conversion rates. A very common best practice with conversion rate optimization is to include only one call to action on your landing page.
This is intended to help avoid confusion and provide only one way forward or backward for the user to go. In some instances this can help folks who want more information to convert but dont have another path to take. Personally Im a little allergic to that approach. While I certainly agree you can have a single call to action as the primary focus of a page I dont know if I agree with the fact that you should only ever have one action per page and never add a second. All potential customers are different. Some like to conduct all their actions online. Others want to have a phone call. Some prefer to make a purchase in
發表於 2024-3-11 16:11:34
