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Google wants to choose how your ads render to optimize performance, because better performance for you = more revenue for Google. richer text ads on display network Another example of Richer Text Ads Wondering just how Google is converting the ads? We were, too. Here’s what we found out: For richer text image ads, Google pulls the logo from a verified G+ account. If no verified G+ account is available, they will not run a richer text ad.



For native, they first look at the G+ account and if that is not available, they use a third-party IT Numbers image repository to contextually pair a relevant image. Colors for the richer text ads are pulled from the primary and secondary colors of the logo. In the future, Google will allow customers to define their own colors. Google is also testing a new text creation process internally that will allow customers to upload their own image. Richer text ads are reported as rich media in the Ad types report. If you don’t like the idea, you can opt out of Richer Text ads by disabling them through the “Enhanced display ads” option in the “Allow & block ads” tab in your account.







All in all, I think this new format is awesome – it retrieves your branding for you without any extra work! Of course, it’s best to use your own custom ad images if you have the budget and skills to do so, but we know many marketers don’t. When you consider the potential effect on your Quality Scores within the GDN, this actually has the potential to save you money. Higher CTR = Lower CPC! Have you seen Richer Text ads popping up in your account? Let us know what you think! Larry Kim MEET THE AUTHOR Larry Kim Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform.  I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated.