Employer branding activities in 2023

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Employer branding activities are becoming more and more popular. Employer branding examples are easy to find. However, it is not easy to choose the best ones, and even more difficult to adapt and implement them in your company. What are employer branding activities? Are you ready to become an even better employer? Employer branding activities – examples The importance of building an employer brand Benefits of employer branding activities for the company How to start employer branding activities? Are you looking for effective solutions in the area of ​​employer branding? Employer branding online – useful tools Employer branding activities - examples of what to avoid What are employer branding activities.

In the era of insensitivity to advertising and universal access to information, employers are struggling to acquire new talents. Employer branding activities   are part of the solution to this problem. They build the employer brand by showing and emphasizing the benefits Kazakhstan Phone Number List of being employed in a specific organization. By sending a clear message to potential and current employees, the company creates a specific image of the employer in their minds. One they would like to be employed by or continue to work for. Employer branding  is the process of managing and influencing a company's reputation as an employer among job seekers, employees and key stakeholders. It covers everything a company does to function in the public eye as a desirable employer.

Employer brand is an organization's reputation as an employer. To put it simply, it's what job seekers and employees actually think about it. This is what they tell their friends and family when the boss isn't around. Although it is something intangible, employer brand is an asset that requires constant cultivation. This is where employer branding activities come into play. Already in 2016, 86% of HR specialists agreed that recruitment was becoming more and more similar to marketing. All brands have started to care about the best possible reputation as an employer. There was nothing else left for them. Research shows that as many as 84% ​​of job seekers value a company's reputation as an employer when deciding where to apply for a job.