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There are several opinions about how to make a corporate identity for content and whether it is needed at all. Today we would like to present you your own vision as to whether it is worth resorting to the services of a designer and trying to somehow specially arrange their publications. We unambiguously support this idea, so let’s talk about how, using the design, to transform content so that its presentation and style favorably differ from a ton of uniform pictures and publications.
So, highlight a few of the main reasons for working on a unique style of content on social networks:
First, it is recognition. The more shopify website design original your content is, the more it is remembered and the more associations it causes. It becomes easier to reflect in the general flow of information, which means it attracts more attention.
Secondly, different functional templates are quite convenient for use. By creating some unique design, you can make sure that for each, for example, the rubric, there are their own workpiece for decoration. This will maximize the benefits and ease of working with the content.
Thirdly, unique content that no one does except you is more difficult to steal and go unnoticed and unpunished.
What do we mean by the corporate style? This is a visual design of your text and other content. This includes a logo, background, color selection, frame, font and other details. This can be called the design of your publications.
Well-designed content must meet some requirements:
Modernity. What type of graphic design to use? Animation? Or maybe aatic picture? What colors are in trend now, and which are not suitable? All this should be taken into account when visualizing the content.
Compliance with the subject. For example, if you promote environmental friendliness, use more green, blue and other natural colors.
Style. One for all social networks.
How to create a corporate style?
Let’s take two simplest ways when you have money and when you don’t have it.
When there is money
Talk to the designer. Depending on where you will apply (to a private master or a professional agency), the price tags will be different.
Article on how to work with design agencies.
The main thing, when working with designers, to let them know what you want to see at the output, tell about all the nuances and make an oral portrait of your company. So you will give the designer the opportunity to immerse themselves in the atmosphere of your organization and understand what you need.
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發表於 2024-11-10 11:43:05