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Lead generation con quiz Seray Keskin of Sleeknote has created a list (in English) of    marketing funnel examples created with quizzes. Also in this case these are examples that go beyond the classic funnel marketing strategy. It's not about asking for a simple email (so as not to annoy the user) in exchange for something (discount, evaluation test or ebook). For this strategy to work elements are necessary: Engage target users Entertain them with unexpected and fun questions.

The first example Seary tells us about is that of Beardbrand. It is a leading brand in the beard care products sector. This is a quick quiz of never banal questions. In fact, through originality, the quiz manages Phone Number Data to profile the user in a very detailed way and, at the same time, keep them involved until the end. I would like to point out the    final steps: Before showing the test result, the user is asked to leave his email (after having answered all those questions his curiosity will be such that he will do this action without thinking too much). After the test result (on the same page), the products most suitable for the user are also shown (based on the answers they provided).



I found it really ingenious and, at the same time, simple to replicate, involving your users with a quiz. A little game in exchange for useful profiling to suggest the most suitable products for him. Quizzes are the best way to change the paradigm: use the funnel with Facebook Ads not so much to convince your customers, but to get to know them better. Example   : Analyze the results of your funnel to find out how you can improve it analyze the results of your funnel Andrea Wang of Amplitude has collected in one of her articles    different case studies in which they managed to improve the effectiveness of their clients' funnels.