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How to optimize the site for Google ranking brain? Artificial intelligence is no longer a science fiction issue. Every time you search for something on Google, it is likely that Google's artificial intelligence will analyze what you searched for. This artificial intelligence is also called Google's ranking brain. How does Google use artificial intelligence? Crado, Google's senior research scientist, explained in an interview what Google's artificial intelligence does: "Hundreds of other signals that are used were designed by Google engineers themselves. The ranking brain is a learning system and really an artificial intelligence. It is considered that he can translate all languages, in addition to the phrase that is searched, he also interprets, so that he can find the inner feeling and thoughts of people. This ranking brain has gone global since Google's hummingbird and has influenced SEO internationally. If you want, you can read the original text of the interview here .
The brain of the rater uses vectors that are referred to in the interview as "written languages that came in telephone number list the form of mathematical problems". The job of these vectors is to find the keywords in the pages and to understand the author's intention of writing these keywords. That's almost all that Google says. Of course, there must be more than this, but only a few special people are aware of it, so we will limit ourselves to this in this article. Artificial intelligence needs feedback in order to learn. So the first question is: where does artificial intelligence get feedback from? How does the visitor know whether he liked the page he entered or not? Well, the answer is that there are probably 5 main sources for this information: The number of clicks in the rank of each page. Result: If a site comes up as the first site in the results page of a keyword, but no one ever clicks, that means that page is not popular.

If, for example, you click on a page and press the back button immediately after entering, and then open another page, it means that you did not like the first page. Google can get a lot of information through Chrome, such as the amount of time you stayed on a page, the number of clicks in the ranking and many other things. Google Analytics is installed on most of the sites and Google can use its data and understand whether the visitors are satisfied with the page or not. Manual tests with real users that are done in the Google monitoring center. The next question is, what does Google's ranking brain do with this data? Most likely, Google's ranking brain looks at SEO algorithms as a single set. Google said that more than 200 major factors and about 10,000 smaller factors play a role in the rankings, and one thing that the ranking brain does very well is to create a balance between them according to the value of each of these factors.
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