But where Bing would really shine is if it were possible to leverage LinkedIn...

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Sites to prevent their ads accidently showing there. #8. New Bing Ad Targeting May Outpower AdWords Google’s strong hold on the search market and Facebook’s fast growth have many saying the two companies are effectively making the digital advertising market a duopoly. The Wall Street Journal estimates that 77 cents of every new digital advertising dollar in 2017 was spent on either a Google or Facebook property. new bing ad features in 2018 Although the digital marketing industry is currently booming, duopolies seldom are efficient markets and generally hinder new growth. In order for a new competitor to rise, they usually need to be willing to drop considerable resources in technology capital to compete.

So all eyes are on the other 3 largest tech companies to rise in Benin WhatsApp Number the market – Apple, Microsoft, and Amazon. Apple has put some investment in advertising, but they’re unlikely to compete with Google at that level. Amazon advertising has grown recently, but most of Amazon’s revenue still comes from product sales. Microsoft may be our best change to compete against Google and Facebook. Although Bing is certainly an underdog, it does reach a surprisingly large 35.6% market share of the US Search Market.





The preferred search engine of Microsoft’s own products (Windows, Edge, Office, Skype, Xbox) as well as the preferred search engine of Amazon’s Alexa – Bing can certainly compete in a growing voice search market. But Bing’s real power might be in another Microsoft product – LinkedIn. In 2016, Microsoft bought LinkedIn for $26 Billion and invested in it a lot since. Similar to Microsoft’s Bing, however, the largest professional social network is still definitely in Facebook’s shadow. Where Microsoft could steal the show, however, is if they were to partner their search and social networks together. PPC pros already know that advertising on both search & social can improve both the performance on both networks and even increase the number of repeat visitors and branded searches.