This assures you that the prospects contacted

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In particular, it allows: Qualify your leads more easily : marketing automation allows you to score your leads and qualify them based on criteria that you have pre-established.  by salespeople have real conversion potential. Gain responsiveness : newly generated leads are particularly versatile. Unacquired, these targets generally tend to explore other options if you do not contact them quickly.

A marketing automation solution allows you to Phone Number Data determine the ideal time to send a personalized message to the lead to keep them engaged. In addition, it automatically feeds your leads after each new action, helping you exploit all your opportunities. Improve your lead nurturing : in order to effectively support your prospect's thinking, marketing automation solutions offer workflows (or scenarios). These workflows allow you to send personalized email suites based on the maturity of your target.




For example, if a prospect has just downloaded your white paper, a possible workflow is to send them a customer case shortly after that implements the benefits outlined in the previous content. This practical case may finally convince him. Read also – Software publishers: 4 marketing automation scenarios Optimize every stage of your sales cycle with inbound marketing Inbound marketing is based on the idea of ​​bringing your customers directly to you – rather than soliciting your targets in an intrusive manner.