The reason is that the most essential

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At a deeper level, it is precisely because Douyin has a complete business ecosystem that allows creators to make money to achieve a wide range of high-quality content. If it only generates electricity with love like the early Bilibili, I am afraid it will not be able to sustain the rise of the industry. In our opinion, although more and more people are now searching for products on Douyin and Kuaishou, the essence of short videos is still content-driven. The reason is that the most essential need for users to use Douyin is content, followed by e-commerce. If you are an early


short video user, you will definitely have a certain impression of the Malaysia Phone Number Data product Xiao Ka Xiu. This short video product launched in is actually the forerunner and imitation object of Douyin. In the early days, Douyin borrowed the functions of short video software such as Xiaokaxiu, Meipai, and Miaopai, coupled with its own unique algorithm, combined with unique technologies such as music, stuck points, and fast and slow playback and editing (the so-called technical flow), it successfully evolved from Breakthrough among short video platforms. After this, the pan-cultural





content ecology will gradually evolve and the business model will gradually become operational. What attracts users in the early stage is the content itself. No matter how lush the tree grows, its roots are still in the soil, and this will not change. Most users still want to get entertainment and emotional value when opening Douyin now, rather than commodities, so they prefer the content itself. Based on this logic, short videos actually have strong content barriers. You can imagine the situation. When you are watching short videos, would you deliberately switch to another software or function if you might find the same content? The answer is obvious.