Choose which social media platform

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Essentially, your strategy will serve as your roadmap so you can get to your destination with success. To give you a context on how you will create your social media strategy, here are some steps needed: Identify and choose your social media marketing goal for your brand If you want to reach your goal, you need to answer your “why”. For your social media strategy to work, you need to have specific, measurable, achievable, relevant, and time-bound (SMART) goals.

Without SMART goals, you can’t track your progress. Make at least three social media marketing goals to make them more achievable first. Learn about your audience by doing research Nothing can be truer than this quote “If you sell to everyone, you’re selling to no one.” Don’t CY Lists fall into the trap of marketing your product or service to everyone. Create your audience persona from the get-go to save you time, effort, and money in running campaigns. If you don’t know how to create your persona, think about the audience you’re trying to reach and figure out why you’re targeting them for your product or service. What pain points or problems do they have that you want to solve? Get to know your followers or customers to a deeper level so you can easily engage with them on your content posts.





you will use for marketing Don’t overwhelm yourself by setting up an account on every social media platform you can find. To get a head start, choose which social media platform you will often post your content. But, when you do this, make sure you have done your research already and identify which network is best for engaging with your customers, promoting your company culture, customer feedback, and user-generated content. Do social media audit and identify your most important KPIs and metrics To track your progress, focus on metrics that provide real value for your business like engagement, reach, conversion rates, hashtag performance, and click-through rates.