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yes. Many of the success drivers that shaped China’s social commerce story exist in India too. They include a massive user base, a growing creator ecosystem, the proliferation of payment gateways, the rise of short-video platforms, availability of vernacular networks, and innovations around monetisation models.
From FY 20-25, social commerce in India is expected to grow at 55-60% CAGR, taking Azerbaijan WhatsApp Number List the current market size from $1.5-2 billion to $16-20 billion.
Popular social commerce platforms in India include:
Meesho – Based on the concept of social reselling, Meesho is based on an assisted shopping model. The app empowers women entrepreneurs and the reseller ecosystem to cater to the needs of Tier II cities and beyond. It starts with a reseller sharing a product through WhatsApp or Instagram; the customer then places an order, and Meesho delivers it.
Trell – This influencer-led social commerce platform enables consumers to purchase products based on video content generated by content creators. The site reportedly has over 50 million monthly active users.
Roposo – Roposo focuses on creator-led live commerce. Creators can run their own pop stores, while users enjoy premium entertainment shopping experiences.
Moj – Short video platform, Moj, recently joined hands with Flipkart to help consumers buy Flipkart-tagged marketplace products directly from the video screen. Moj has a monthly active user base of over 160 million.

Myntra – The ecommerce giant has accelerated their social commerce investments with the launch of ‘Style Squad’, in addition to M-Live and Myntra Studio. Style Squad is positioned as a cohort of content creators or influencers who will partner with Myntra to drive content-led commerce by engaging with fashion- and style-conscious Gen Z’ers and Millennials.
Turbo-charging online shopping in India
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